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Establishing Global Brands in Developing Markets
Building, Sustaining & Translating Multinational Cellular Brand Equity
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Establishing Global Brands in Developing Markets
Building, Sustaining & Translating Multinational Cellular Brand Equity
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MY SELF
- Asad Shaykh
- I'm happily lost intercontinental baggage, strategically found on the conveyor belt of advertising. Heading from the east to west, of course. There's a fine line between the east and the west. Like Hanbury Street, dividing bagels of Shoreditch and spices of Brick Lane. A single line which strings together psychological, cultural & mechanical patterns. Patterns I like to identify and play with. Playing, working and studying through 3 degrees across 3 continents has given me the foolhardiness to walk this line. I've walked above it, below it and all around it - as a designer, a client, a suit and ultimately, a planner. Bollywood or hipster? The tache won't tell.